Careers In Ghana Recruitment Consultancy

Business Development Jobs

Permanent/Full Time

5 - 10 Years

Masters Degree

Construction

Not Specified

 Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related discipline.  A Master's degree or relevant professional certification will be an advantage.  Minimum of 5 years' relevant experience in commercial management, sales, business development, or a related field.

2026-10-05

Industry: Swimming Pool Construction & Services
Location: Ghana
Employment Type: Full-Time 

ABOUT THE COMPANY 
A well-established swimming pool construction and services company, operating as a subsidiary of a leading
real estate and property development group in Ghana, is seeking an experienced and commercially driven
Commercial Manager to lead its sales, business development, customer relationship, and commercial growth
activities. The company specializes in the design, construction, installation, maintenance, and servicing of
swimming pools, providing solutions to residential, commercial, hospitality, and private developments. 
Backed by the resources and expertise of an established real estate group, the company is well positioned for
continued expansion and is seeking a commercially astute professional who can identify new opportunities,
build strategic relationships, strengthen the sales pipeline, and drive sustainable revenue growth. 

THE ROLE 
The Commercial Manager will be responsible for driving the company's commercial performance and
expanding its market presence across Ghana. The successful candidate will lead the full commercial cycle,
from market development, lead generation, and client engagement through to proposal development, negotiation, sales conversion, project coordination, and after-sales relationship management.  The role will focus on developing new business across the real estate, construction, hospitality, residential, commercial, and property development sectors, while maximizing opportunities within the company's existing customer base. 
This is a hands-on leadership opportunity for a commercially driven professional who can combine strategic
thinking with strong business development, sales execution, negotiation, and relationship management skills. 

KEY RESPONSIBILITIES 
1. Commercial Strategy & Business Development 
 Develop and implement commercial strategies that support revenue growth, market expansion, and
profitability. 
 Identify and pursue new business opportunities across residential, commercial, hospitality, real estate,
construction, and related sectors. 
 Build and maintain a healthy sales pipeline through direct prospecting, referrals, networking,
partnerships, industry events, and other channels. 
 Develop strategic relationships with property developers, contractors, architects, hotels, real estate
companies, facility managers, interior designers, and other key stakeholders. 
 Identify opportunities to expand the company's market reach, customer segments, and service
offerings. 
 Develop partnerships and business channels that generate sustainable commercial opportunities.

2. Sales & Revenue Growth 
 Lead the end-to-end sales process from initial enquiry and qualification through proposal, negotiation,
closing, and handover. 
 Drive sales of swimming pool construction, equipment, accessories, maintenance, repairs, upgrades,
and related services. 
 Prepare and present commercially compelling quotations, proposals, and presentations. 
 Follow up consistently on leads, quotations, proposals, and outstanding opportunities to maximise
conversion. 
 Develop opportunities for repeat business, maintenance contracts, upgrades, referrals, and additional
services. 
 Achieve agreed sales, revenue, conversion, and profitability targets.

3. Client & Relationship Management 
 Build and maintain strong relationships with prospective and existing clients. 
 Act as a key commercial point of contact throughout the customer journey. 
 Understand client requirements, budgets, expectations, and project objectives and translate these into
appropriate commercial solutions. 
 Maintain regular engagement with key accounts to identify opportunities for repeat and additional
business. 
 Ensure a professional and consistent customer experience from initial enquiry through project
completion and after-sales service. 
 Address client concerns promptly and coordinate with relevant internal teams to ensure effective
resolution. 
 Develop strategies that strengthen customer retention, referrals, and long-term relationships.

4. Market Intelligence & Opportunity Development 

 Conduct regular market research to identify emerging customer needs, market trends, competitor activity, and commercial opportunities. 

 Monitor developments within the swimming pool, real estate, construction, hospitality, property, and
home improvement sectors. 
 Analyse competitor offerings, pricing, positioning, and service models. 
 Identify new products, services, customer segments, and market opportunities that can contribute to
business growth. 
 Provide management with actionable insights on market conditions, customer behaviour, competitor
activity, and commercial opportunities. 
 Recommend appropriate pricing, product packages, promotional initiatives, and market-entry
strategies. 

5. Commercial Proposals, Pricing & Negotiation 
 Develop and review commercial proposals, quotations, pricing structures, and sales presentations. 
 Lead customer negotiations while protecting company margins and commercial interests. 
 Assess project requirements and recommend appropriate products, services, solutions, and pricing. 
 Evaluate commercial risks and opportunities associated with prospective projects. 
 Monitor project profitability and identify opportunities to improve margins. 
 Ensure agreed pricing, contractual terms, specifications, and deliverables are accurately documented
and communicated to relevant teams. 
 Support management in reviewing pricing strategies and commercial policies.

6. Project & Cross-Functional Coordination 
 Work closely with design, technical, construction, procurement, finance, and maintenance teams to
ensure smooth delivery of projects. 
 Ensure client requirements, specifications, pricing, timelines, and commercial commitments are clearly
communicated internally and maintain regular communication with clients throughout project execution. 
 Monitor commercial aspects of projects, including scope, costs, timelines, deliverables, and customer
commitments. 
 Identify potential delays, scope changes, cost issues, or customer concerns and escalate them appropriately. 
 Participate in project review meetings and support the effective management of commercial
commitments. 

7. Sales Performance, Reporting & Analysis 
 Monitor sales performance against agreed targets and KPIs. 
 Track key commercial metrics including lead generation, pipeline value, conversion rates, sales cycle,
average deal size, revenue, and customer acquisition. 
 Prepare regular sales and commercial performance reports for management. 
 Maintain accurate records of leads, opportunities, customer interactions, proposals, quotations, and
sales activities using the company's CRM and reporting systems. 
 Analyze sales performance to identify trends, gaps, and opportunities for improvement. 
 Recommend initiatives to improve sales efficiency, revenue growth, customer retention, and profitability. 

8. Team Leadership & Commercial Excellence 
 Provide leadership, direction, and support to the sales and commercial team. 
 Set clear objectives and performance expectations and monitor achievement against agreed KPIs. 
 Coach team members on prospecting, client engagement, negotiation, proposal development, and deal
closure. 
 Foster a results-driven, customer-focused, and commercially accountable culture. 
 Review and improve sales processes to increase efficiency, pipeline quality, and conversion. 
 Introduce initiatives that strengthen the company's commercial capabilities and support long-term
growth. 

KEY PERFORMANCE INDICATORS 
The Commercial Manager will be measured against agreed commercial and business growth objectives,
including: 
 Revenue and sales growth 
 New customer acquisition 
 Sales pipeline value and quality 
 Lead-to-customer conversion rate 
 Average deal value 
 Gross margin and project profitability 
 Customer retention and repeat business 
 Maintenance and service contract growth 
 Sales cycle efficiency 
 Strategic partnerships and new business channels 
 Customer satisfaction and referrals 
 Contribution to successful project delivery 

QUALIFICATIONS & EXPERIENCE 

 Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related discipline. 
 A Master's degree or relevant professional certification will be an advantage. 
 Minimum of 5 years' relevant experience in commercial management, sales, business development, or
a related field. 
 Proven track record of achieving sales, revenue, and business growth targets. 
 Demonstrated experience managing the full sales cycle, from lead generation to negotiation, closing,
and relationship management. 
 Proven experience in B2B and/or high-value B2C sales, preferably involving project-based products or
services. 
 Demonstrated experience negotiating and closing high-value commercial deals. 
 Experience developing strategic business relationships and partnerships. 
 Experience managing sales pipelines and using CRM systems. 
 Strong commercial awareness, including understanding of pricing, margins, profitability, and customer
value. 
 Experience in construction, real estate, hospitality, engineering, technical services, building materials,
home improvement, swimming pool services, or another project-based industry will be highly
advantageous. 

KEY SKILLS & COMPETENCIES 
The ideal candidate will demonstrate: 
 Strong sales and business development capability 
 Excellent negotiation and deal-closing skills 
 Strong commercial and financial acumen 
 Strategic account and relationship management 
 Strong networking and lead-generation ability 
 Excellent communication and presentation skills 
 Ability to understand and communicate technical products and solutions 
 Strong market analysis and business development skills 
 Project and commercial coordination capability 
 Strong leadership and team management skills 
 Results-oriented and target-driven mindset 
 Strong problem-solving and decision-making ability 
 Excellent organisational and time-management skills 
 Proficiency in CRM platforms, Microsoft Office, and sales reporting tools 

PERSONAL ATTRIBUTES 
The successful candidate will be: 
 Commercially driven and results-oriented 
 Proactive and entrepreneurial in identifying business opportunities 
 Confident and persuasive when engaging with clients and senior stakeholders 
 Customer-focused and committed to delivering an excellent client experience 
 Strategic while remaining hands-on in business development and sales execution 
 Strong at building and maintaining professional relationships 
 Resilient and comfortable working in a target-driven environment 
 Self-motivated, accountable, and capable of working independently 
 Professional, organised, and attentive to detail 
 Adaptable and comfortable working within a growing business

Spintex

Greater Accra

Spintex