Digital Marketing Jobs

Permanent/Full Time

3 - 5 Years

First Degree

Manufacturing Jobs

Not Specified

SKILLS AND COMPETENCIES  Degree in marketing or a related field  Minimum working experience of 3-5years within an FMCG background  Proven working experience as a Digital Manager  Proven ability to develop Digital strategies and communicate recommendations to executives  Demonstrable experience leading and managing, marketing database, email, social media and/or display advertising campaigns  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate  Strong analytical skills partnered with a creative mind  Data-driven thinking and an affinity for numbers  Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)  Working knowledge of ad serving tools (e.g., DART, Atlas)  Experience in setting up and optimizing Google Ad words  Outstanding communication skills  Working knowledge of HTML, CSS, and JavaScript development and constraints  Strong analytical skills and data-driven thinking  Up-to-date with the latest trends and best practices in online marketing and measurement

2024-03-31

PURPOSE
To develop, implement, track and optimize our digital marketing campaigns across all
digital channels.
DUTIES
 Plans digital marketing campaigns, including web, email, social media and display
advertising
 Maintains our social media presence across all digital channels
 Measures and reports on the performance of all digital marketing campaigns
 Identifies trends and insights, and optimize spend and performance based on the
insights
 Brainstorms new and creative growth strategies
 Plans executes, and measures experiments and conversion tests
 Collaborates with internal teams to create landing pages and optimize user
experience
 Utilizes strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
 Instruments conversion points and optimize user funnels
 Collaborates with agencies and other vendor partners
 Evaluates emerging technologies and provides required recommendations
Other Duties
 Performs any other duties that may be assigned from time to time
DEPARTMENTAL RELATIONS
 Maintains contacts with all Senior Management Team, marketing team and all
other stakeholders

EXTERNAL RELATIONS
 Develops and maintains contacts with marketing partners, retailers, media
partners, and other external partners

Tema

Greater Accra

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