info@businessghana.com
Marketing And Student Recrruitment Officer
Education Specialist Jobs Information
JOB DESCRIPTION
Position
Marketing & Student Recruitment Officer (Social Media & Digital Marketing)
Reports To
Registrar
Location
Tema, Ashaiman, or surrounding communities (Candidate must reside within the catchment area.)
Employment Type
Full-Time
Position Summary
The Centre for Media and Business Studies (CMBS) is seeking an energetic, creative, highly motivated, and results-driven Marketing & Student Recruitment Officer to lead student recruitment and brand awareness.
The successful candidate will be responsible for creating and executing marketing campaigns that attract prospective students, generate enquiries, follow up on leads, organize recruitment activities, and convert prospects into enrolled students.
This is a target-driven role suited for someone who is ambitious, proactive, and passionate about achieving measurable results.
Key Responsibilities
Student Recruitment
Develop and implement student recruitment strategies.
Generate qualified student leads weekly.
Follow up on enquiries through phone calls, WhatsApp, email, and social media.
Convert enquiries into admissions.
Organize school visits, church visits, corporate presentations, and community outreach.
Build relationships with HR managers, schools, churches, NGOs, transport companies, and professional bodies.
Digital Marketing
Manage all CMBS social media platforms.
Create engaging graphics, flyers, short videos, and promotional campaigns.
Plan and publish daily social media content.
Manage Facebook and Instagram advertisements.
Improve CMBS online visibility.
Maintain the institution's website and online presence.
Content Creation
Produce educational and promotional content.
Create testimonials and student success stories.
Write marketing copy for brochures, newsletters, and advertisements.
Sales & Lead Management
Maintain a prospective student database.
Track all enquiries and conversions.
Prepare weekly recruitment reports.
Meet monthly student enrolment targets.
Events & Brand Promotion
Organize information sessions and open days.
Represent CMBS at educational fairs and community events.
Coordinate orientation and promotional activities.
Partnerships
Develop relationships with organizations for staff development programmes.
Recruit corporate clients for executive education and ADR programmes.
Key Performance Indicators (KPIs)
Monthly student enrolment target achieved.
Number of qualified leads generated weekly.
Enquiry-to-enrolment conversion rate.
Growth of social media followers and engagement.
Number of recruitment events conducted.
Number of institutional partnerships established.
Revenue generated from student recruitment.
Timely submission of weekly marketing reports.
