info@businessghana.com
Data Analyst
It Analyst Jobs Information
Responsibilities
● Work with executives and other business leaders to identify opportunities for improvement
● Create reports for internal teams and/or external clients
● Collaborate with team members to collect and analyze data
● Use graphs, infographics, and other methods to visualize data
● Establish KPIs to measure the effectiveness of business decisions
● Structure large data sets to find usable information
● Work with a data scientist and other associates to process information
● Create presentations and reports based on recommendations and findings
Scope of Analysis
● Consumer Behavior: Explore consumer interactions with product categories in Ghana focusing on their preference, demand, and use while studying the rationale behind their actions
● Competitor Analysis: Study the established businesses in the Ghanaian market, identify major competitors, their products, their market reach, sales and marketing strategies, barriers to entry, and opportunities. This is important because it provides a holistic understanding of the competitors on the market and identifies the opportunities and threats within the industry
● Market Analysis: Understand the market volume, share, size, various segments, the spending consumers, target group, competitor influence on the products as well as the buying patterns.
