Management

Permanent/Full Time

5 - 10 Years

First Degree

Project Management Jobs

GH¢5,000.00 - GH¢10,000.00

 Bachelor’s Degree in Marketing / Business Management  MBA advantageous  Minimum 5- 7 years of experiences  Commercial experience  Proven numerical skills and commercial acumen and the ability to interpret commercial and financial analysis  A track record of developing a strategic vision of CVM activities and of reaching ambitious revenue objectives  Competent and confident relationship building skills and be able to influence senior management

2020-09-11

• Design and lead promotions and campaigns of different types: (Up/cross selling, Account penetration and ARPU stimulation specifically to minimally reduce dormancy)


• Design and lead customer profiling program (objectives, process, tools, quality)


• Monitor ongoing development and implementation of customer value management programmes for segment ensuring value increase of the base through effective lifecycle management


• Ownership of segment’s communication execution, planning and improvements


• Manage customer profile data quality and integrity for relevant segment


• Define set of activities required to deliver against the CVM targets and ensure alignment with Segment Marketing and Channels


• Manage and ensure proper data analysis, monitoring and reporting of dormancy


• Forecast and measure the impact of all campaigns


• Deliver CVM enablement initiates to support sustainable cross-sell, up-sell and retention campaign activities.


• Implement tactical across all bouquets for customer revenue enhancement, base retention and churn control.


• Monitor and ensure all campaigns developed by CVM are reliably executed in systems and other customer touch points.


• Monitor statistical models to identify subscribers propensity to buy and propensity to churn.


• Ensure all campaigns are delivered on time, within budget and are a key driver in influencing customer behaviour and driving retention


• Monitor and assess campaign effectiveness and identify ways to improve


• Provide in-depth and regular analysis of CVM initiatives and campaigns


• Analyse and identify trends and gaps, recommend appropriate action to proactively leverage on opportunities and/or mitigate risk as well as enhance the effectiveness of engagement activities


• Manage the customer engagement metrics for relevant segment

Accra Central

Greater Accra

Djanie ashie