Lead and support the development of a 3-year
product pipeline in Consumer Goods, Beverages,
and Pharmaceuticals.
Build Brands through the translation of insights
into action. Define consumer perceived value,
create compelling communication and effective
media strategies, and work closely with an
external team of suppliers to build a pipeline of
products that is relevant and financially sound.
Create compelling consumer communication and
effective media strategies that include leading in
digital, direct-to-consumer, and social marketing
(including influencer marketing).
Leverage key consumer/customer insights to
develop strategies that build competitive
advantage across the 4Ps (Product, Price, Place,
and promotion) across multiple segments and
channels.
Lead the development of digital strategy, media,
and communication plans with external partners
and external suppliers, driving consistent &
relevant experiences
Plan and execute flawlessly by partnering with
the right people to optimize and amplify brand
plans at the Customer level.
Responsible for maximizing Return of
Investment year on year and spending efficiency.
Develop pricing strategies for lead brands and
own the value chain conversation