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Business Development & Marketing Manager
Other Healthcare Jobs Information
BUSINESS DEVELOPMENT & MARKETING MANAGER
JOB DESCRIPTION
Location: Accra
Industry: Healthcare
Benefits: Private medical insurance
Our client is a leading healthcare provider and diagnostic centre committed to delivering high-quality healthcare services, operational excellence, and exceptional patient care.
Scope
The Business Development & Marketing Manager will primarily be responsible for driving revenue growth, increasing service utilisation across key units, building strategic referral networks, and strengthening the organisation’s position as a preferred diagnostic centre within its service area.
Key Responsibilities
- Build and maintain relationships with key stakeholders, including physicians, healthcare providers and insurers to drive referrals and partnerships.
- Drive B2B and B2C demand generation initiatives to increase patient access to services.
- Develop and deliver customised presentations and proposals, manage bids and negotiate contracts.
- Plan and execute targeted marketing campaigns to promote diagnostic and clinical services.
- Track and manage sales pipeline, conversion rates, and service utilisation metrics.
- Identify and pursue new business opportunities and strategic partnerships.
- Strengthen relationships with clinicians and key stakeholders to drive referrals.
- Manage the end-to-end sales cycle from lead generation to closing deals while achieving revenue targets
- Monitor market trends, client needs, and industry developments to inform business development strategies.
- Collaborate with the operations team to improve patient experience and service delivery.
- Support pricing, packaging, and service positioning to enhance competitiveness.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or any related field.
- Minimum of 4 years of experience in healthcare business development, diagnostics, or hospital marketing.
- Experience managing pipelines, tracking conversions, and working with performance targets
- Proven track record of driving revenue growth and increasing service utilisation.
- Strong commercial acumen to support business growth.
- Strong communication and stakeholder management skills
- Proficient in the use of MS Word, Excel, Outlook and PowerPoint.
Competencies
Results-Driven, Analytical, Client-Oriented, Persuasive, Confident Communicator, Problem-Solving.
