Marketing Executives - Female
Other Logistics Jobs Information
Job Category
Other Logistics Jobs
Job Type
Permanent/Full Time
Working Experience
1 - 3 Years
Education Level
First Degree
Industry
Logistics Jobs
Salary Range
GH¢1,000.00 - GH¢2,000.00
Qualifications
Qualifications and Skills:
• Bachelor's degree in marketing, business administration, or a related field.
• Proven experience (2-3 years) in marketing roles, preferably in the freight forwarding and logistics industry.
• Strong knowledge of digital marketing platforms, techniques, and tools.
• Proficient in market research and analysis.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong project management and organizational skills.
• Ability to work both independently and collaboratively in a team environment.
• Familiarity with freight forwarding and logistics terminology is a plus.
• Proficiency in using marketing software and tools (e.g., CRM systems, marketing automation platforms, Google Analytics, Adobe Creative Suite) is desirable.
Application Deadline
2023-06-19
Description
Position Overview:
We are seeking a dynamic and results-driven Marketing Executive to join our team in the fast-paced freight forwarding and logistics industry. As a Marketing Executive, you will be responsible for developing and executing strategic marketing plans to promote our company's services and enhance brand visibility. Your role will involve creating compelling marketing campaigns, conducting market research, and implementing effective digital and traditional marketing strategies. You will collaborate closely with the sales and operations teams to drive business growth and achieve company objectives.
Key Responsibilities:
- Develop and implement strategic marketing plans: Create comprehensive marketing strategies that align with the company's goals and target audience. Identify key marketing channels, set objectives, and establish budgets to maximize ROI.
- Conduct market research: Stay updated on industry trends, competitors, and customer preferences. Conduct market analysis to identify potential market segments, customer needs, and growth opportunities.
- Create marketing campaigns: Develop engaging and innovative marketing campaigns to promote our services and build brand awareness. This includes creating compelling content, designing promotional materials, managing social media platforms, and coordinating advertising activities.
- Manage digital marketing initiatives: Plan and execute digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, and content marketing. Monitor campaign performance, analyze data, and make data-driven recommendations for optimization.
- Coordinate offline marketing activities: Oversee the development and execution of offline marketing initiatives, such as trade shows, industry events, sponsorships, and print advertising. Collaborate with external agencies and vendors as needed.
- Monitor marketing metrics: Track and analyze key marketing metrics, such as website traffic, lead generation, conversion rates, and customer acquisition costs. Prepare regular reports and presentations to evaluate campaign effectiveness and provide insights to the management team.
- Collaborate with cross-functional teams: Work closely with the sales team to align marketing efforts with sales objectives. Provide sales support materials, training, and collateral to enhance sales effectiveness. Coordinate with the operations team to ensure marketing activities are aligned with service capabilities.
- Brand management: Maintain brand consistency across all marketing channels and materials. Develop and enforce brand guidelines to ensure a unified brand image and messaging.
- Stay updated on industry trends: Keep abreast of industry developments, emerging technologies, and best practices in marketing. Continuously seek opportunities to innovate and improve marketing strategies.
Location Information
Location
Asylum Down
Region
Greater Accra
Street Address
5th Crescent