C R E A T I V E  M A N A G E R

REPORTING TO: COUNTRY MANAGER

STATEMENT OF RESPONSIBILITY

• Build value for our stakeholders:

o To manage, and control, marketing communications projects, and the people 

who implement them, in accordance with project plans and financial targets.

•

o Drive the development of our creative ability, raising the bar of Big Idea and concept development, design, copy writing, photography, artwork, etc. to be comparable to a world-class agency.

o Develop people around him/her to deliver World Class creative outputs and as potential successors to him / her when he / she leaves.

o Drive innovation of services to unleash new revenue streams.

• Meet key performance goals:

o Client satisfaction, people management, business development and profitability.

o An innovator.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

• Excellent understanding of marketing communications – able to specialize in 360 experiential marketing (Activation / Event Marketing / Sponsorship / Social Marketing)

solutions.

• Excellent in conceptualizing ideas and then taking them through the creative process to deliver World Class creative outputs (across all media – Live included) 

• Strong customer service, self-motivation and time management skills required

Excellent presentation and client management skills.

• Tact and negotiation skills.

• Proactive in developing clients business.

• Must be an effective project leader, a clear communicator and consensus builder, highly organized, very detail-oriented and able to coordinate multiple projects simultaneously.

• Must have strong management skills and be able to work with talented staff and motivate them to challenge their own limits and skills.

• Must be comfortable working in a demanding, fast-paced environment under tight deadlines.

• High proficiency in Adobe Photoshop, Adobe Illustrator, Adobe InDesign). As well as in Microsoft Word, Excel and PowerPoint.

• Experience in developing collateral while following corporate guidelines.

• Print/graphic design, copywriting and web aesthetics experience.

• Good IT skills.

• Ability to direct and multitask effectively under pressure.

• Ability to manage, support and grow team around them as the engine room of the agency.

• Ability to prioritise and identify problems - offering solutions.

• Ability to conceptualize and to direct concepts through design and execution.

• Follow up and tenacity with results/deadlines.

• A good knowledge of aesthetics and sales (will push the envelope creatively but knows what will sell and meet the needs of the client’s campaign objectives).

• Strong leadership–able to lead teams in brainstorming and concept development.

• Must be an innovator.

• Has an open and friendly personality.

RESPONSIBILITIES AND DUTIES

CREATIVE:

• The Creative Manager (CM) is responsible for the overall supervision of the agency’s creative product (both design and copy). 

• The CM interfaces with the Country Manager, Strategic Director, Client, the Account 

• The CM is responsible for helping formulate and implement the strategic plan that has been developed and interpret it into the “the big idea”, working with in-country design team to bring this to life.

• The CM helps assign and manage all of the agencies creative projects, bringing in outside vendors as required and on approval. 

• The CM approves all key client creative work before it is presented to the client. 

• Most of all, the CM has a vision about the importance of the creative product to the future success of the agency.

• Encourage the flow of information and knowledge within and between creative teams.

• To deal with staff issues in a professional manner.

PROJECT MANAGEMENT

• Implement efficient working practices, systems, time management and staff training

• Direct the implementation of agreed projects and approve all project briefs, timelines and artwork.

o Review and sign off finished Artwork of key clients before it is presented to client and review Artwork of in-country creative teams on an ongoing and adhoc offering.

FINANCIAL MANAGEMENT

• Maintain familiarity with the Agency’s standard Terms and Conditions of Business.

• Ensure the financial policies are followed and adhered to by the creative team at all times.

• Ensure any creative development costs are approved and agreed with Country Management before spending.

• Maximise the profitability of the Project:

o Streamlining processes.

o Widen project margin thru effective creative management – not reducing quality output.

• Monitor billings (billings schedule) on a regular basis with the aim of driving additional growth and revenue for the agency.

• Develop a comprehensive understanding of the agency’s terms and conditions of procurement and ensure that they are followed.

• Produce an annual business plan (including finances) for his / her Creative Business Unit, identifying opportunities and KPI’s to grow the business.