Job summary:  Assist in the creation, organization and delivery of marketing strategies and campaigns for the company

• Acts as the highest-ranking employee in the marketing department


• Assists in the interviewing, hiring, and training of key marketing staff members, including marketing managers and consultants


• Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies


• Uses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy


• Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities


• Approves all marketing campaigns and plans before they are implemented


• Weighs in on important decisions involving product advertising, packaging, media channels, and branding


• Maintains the department’s budget and ensures all marketing activities are cost-effective


• Works with other company officers to establish budgets and marketing objectives


• Monitors marketing and sales performance and adjusts strategies as needed


• Adheres to and implements all company policies and procedures