Job Summary

Responsible for the product planning and execution throughout the product lifecycle

Key Job Responsibilities

• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch


• Manage product profitability and commercial success – own the business case


• Provide product marketing with insights on key differentiators and messages


• Assist in developing the marketing plan for the product(s)


• Execute marketing plan/ strategies with cross-functional teams


• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies


• Manage all aspects of in-life products, including customer feedback, requirements, and issues


• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research