Retail Management

Permanent/Full Time

5 - 10 Years

Masters Degree

Food and Beverage Jobs

GH¢5,000.00 - GH¢10,000.00

a) Degree in Marketing or Social Sciences b) MBA in Marketing / Membership of a professional body c) Working experience of at least 5-10 years in a leading FMCG Company with exposure in the field of Market Research and Media Buying d) Computer Literacy - Must be familiar with Excel, Word processing and Power point software packages e) Good communication skills in English and local Languages ( Akan )

2021-01-29

1. Overseeing and developing marketing campaigns


2. Conducting research and analyzing data to understand the target audience better (their needs, wants, where to find them, strategies to employ to engage them)


3. Devising and presenting ideas and strategies to deliver Brand growth and customer and acquisition


4. Understand trend analysis to keep the brand ahead of competition


5. Consistent competitor analysis and reporting


6. Plan and coordinate internal and external product trainings (sales and salon team , Stylists)


7. Organizing events and product exhibitions


8. Coordinating internal marketing and an organisation’s culture


9. Monitoring brand  performance and reporting all gaps with plans to mitigate same


10. Managing consumer campaigns  both ATL and BTL.


11. Any other relative activity that will lead to achieving Brand growth targets and customer acquisition.


12. Experience: Brand Management within FMCG’s (Food/Beverages and Cosmetics industry)


13. Assist in developing brand strategies and executing marketing programs to achieve or exceed overall corporate financial goals


14. Assist in developing brand's long-term strategy in terms of positioning, unique selling points, target audience, etc.


15. Support in developing marketing plans for the brands that are in line with long-term brand objectives and strategies.


16. Implement and lead execution of all consumer communications including promotions, advertising, packaging, etc.


17. Provide analysis and in-depth understanding of category including competitive product positioning and performance evaluations


18. Assist in the development of product and consumer research


19. Support the marketing team in the development of trade marketing programs, retail merchandising and sales materials communication


20. Liaise between the brand team and the advertising agency in terms of creative development


21. Analyze the effectiveness of sales promotions and measurement of the impact of brand messages


22. Suggests and recommends strategies to increase brands' share of the


23. market and promote profitable margins and sales


24. Monitor and review marketing activities geared towards sustaining brand's integrity among its populace  

Spintex

Greater Accra

Djanie ashie