Sales Executive Jobs

Permanent/Full Time

1 - 3 Years

Diploma

Manufacturing Jobs

Not Specified

QUALIFICATIONS & EXPERIENCE HND or Bachelor’s Degree in Marketing, Business Administration, Sales, or related field. Minimum of 2–3 years’ experience in sales or business development. Experience in manufacturing or industrial sales is an advantage.

2026-08-07

Job Purpose

The B2B Sales Executive is responsible for driving business growth by identifying, developing, and managing corporate and institutional customers. The role focuses on generating new business opportunities, maintaining strong customer relationships, increasing sales revenue, and ensuring exceptional customer service while promoting the company's products and solutions.

Key Responsibilities

Business Development

• Identify and prospect new B2B customers across assigned industries and territories.


• Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.


• Build and maintain a strong sales pipeline through cold calling, referrals, networking, and market intelligence.


• Conduct customer visits and product presentations to generate new business opportunities.


• Prepare and deliver professional sales proposals and quotations.

Customer Relationship Management

• Develop long-term relationships with existing customers to maximize repeat business.


• Understand customer needs and recommend suitable products and solutions.


• Handle customer enquiries, complaints, and service issues promptly.


• Conduct regular account reviews and customer follow-ups.

Sales & Revenue Growth

• Meet or exceed assigned sales volume, revenue, and profitability targets.


• Negotiate pricing and commercial terms within approved company guidelines.


• Upsell and cross-sell products to existing customers.


• Monitor competitor activities and identify market opportunities.

Market Intelligence

• Gather market information on competitors, pricing, customer trends, and new business opportunities.


• Provide regular market feedback to management.


• Recommend strategies to improve market penetration.

Sales Administration

• Prepare accurate quotations, sales reports, and customer documentation.


• Update customer information and sales activities in the CRM system.


• Ensure timely submission of weekly and monthly sales reports.


• Coordinate with Operations, Production, Logistics, and Finance to ensure timely order fulfillment and customer satisfaction.

Compliance

• Adhere to company policies, pricing guidelines, and ethical sales practices.


• Ensure all customer transactions comply with company procedures.


• Maintain confidentiality of customer and company information.

Key Performance Indicators (KPIs)

• Monthly sales revenue achieved


• Gross profit generated


• Number of new customers acquired


• Customer retention rate


• Sales pipeline value


• Number of customer visits per week


• Quote-to-order conversion rate


• Collection of outstanding receivables


• Customer satisfaction level


• Market share growth within assigned territory

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Sales, or a related field.


• Professional sales certification is an added advantage.

Experience

• Minimum of 2–4 years experience in B2B sales, preferably within manufacturing, construction materials, industrial products, or FMCG.


• Proven track record of meeting or exceeding sales targets.


• Experience managing key corporate accounts.

Knowledge & Skills

• Strong business development and negotiation skills.


• Excellent communication and presentation skills.


• Relationship management and customer service orientation.


• Strong analytical and problem-solving abilities.


• Good understanding of corporate sales processes.


• Ability to prepare sales proposals and business presentations.


• Proficiency in Microsoft Office (Excel, Word, PowerPoint).


• Experience using CRM systems is an advantage.


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Spintex

Greater Accra

Spintex