info@businessghana.com
Creative Strategist (Copy Writer)
Sales Manager Jobs Information
CREATIVE STRATEGIST
REPORTING TO: HEAD OF STRATEGY
STATEMENT OF RESPONSIBILITY
Strategy is a never-ending process of defining and redefining goals and objectives, developing strategies, and evaluating advertising results.
The Strategist provides market research, strategic insights, and guidance in the development of (Brand & Behaviour Change) Live+ strategies. This includes:
• Building value for our stakeholders:
o To create, manage, and control, strategic requirements in accordance with client briefs and challenges.
▪ You will be required to research, consult, create and deliver a range of Communications strategies that align with business and specific project objectives.
▪ You will meet with key stakeholders to thoroughly understand their Brand needs and challenges and then compile and roll out complex Live+ experiential strategies and provide sound advice and support where required.
• Building value for Group:
o Drive the development of our strategic deliverables in the country, raising the strategic bar of (1) how to engage consumers and activate demand and (2) concept development to be comparable to a world-class agency.
o Assist with innovation of services and outputs in Country to unleash new revenue streams.
• Meeting key performance goals:
o Strategies for Live+ Experiential Campaigns that deliver results for our clients, Pitch Rate Success, Client satisfaction, business development and profitability.
KNOWLEDGE, SKILLS, VALUES AND ABILITIES REQUIRED
• The Strategist must be:
o Analytical
o Problem Solver
o Innovative
o Exceptional Communication
o Interpersonal skills
o Influencing and engagement skills
o High level of judgement
o Ability to guide and coach
• Values:
o Dependable
o Attention to detail
o Adaptability / Flexible
o Integrity
o Achievement / Effort
o Independence
• Excellent at speaking in front of an audience.
• Good Listener.
• Excellent understanding of requirements in line with experiential marketing (Activation / Event Marketing / Sponsorship / Social Marketing) solutions.
• Strong customer service, self-motivation and time management skills required.
• Excellent project management skills and in problem solving.
• Must be an effective leader, a clear communicator, highly organized, very detail-oriented and able to coordinate multiple projects simultaneously.
• Must have strong management skills and be able to work with staff and clients to motivate them to challenge their own limits, skills and deliverables.
• Good judgment and decision making.
• Tact and negotiation skills.
• Proactive in developing strategic thought / documents that will lead into creative conceptualization for the campaign and to activate demand.
• Must be comfortable working in a demanding, fast-paced environment under tight deadlines.
• High proficiency in Microsoft Word, Excel and PowerPoint.
• Ability to multitask effectively under pressure.
• Ability to prioritise and identify problems - offering solutions.
• Ability to conceptualize and to direct concepts through design and execution.
• Follow up and tenacity with results/deadlines.
• Strong leadership – able to lead teams in, in country project brainstorming and seek help with creative concept for concept development.
• Has an open and friendly personality.
RESPONSIBILITIES AND DUTIES
Strategy & Innovations:
▪ Execute and interpret research that enables the agency to keep in touch with the market and understand what the consumer wants.
▪ Identify and develop strategic brand/business drivers through market, competitive landscape, and audience insights.
▪ Develop & deliver strategic recommendations built from customer insights.
▪ Assess results from prior and current client campaigns and perform competitive analyses and/or audience assessments to develop brand strategies & plans, and recommend additional research as appropriate.
▪ Create various reports, briefs and documents based upon identified strategy & insight needs:
o Develop internal discussion guides for new business opportunities.
o Analyze market research and insights data to identify key business and market insights.
o Create internal (and external) briefs/concise presentation on various strategy & insight needs/trends.
o Monitor industry and marketing trends and create internal & external insight reporting based on current trends or “hot topics”.
▪ Identify and communicate opportunities to improve team performance by improving processes.
▪ Provide support to the Country Manager on business development opportunities (RFIs, RFPs, pitch presentations and client accounts, including the creation of internal pitch
team & client deliverables and/or participation in conference calls and presentation
meetings).
