info@businessghana.com
Commercial Manager
Sales Manager Jobs Information
JOB OVERVIEW
A reputable and fast-growing company within the manufacturing and construction
materials industry, specializing in the production and supply of high-quality construction materials
products that support infrastructure and real estate development across Ghana. With a
strong commitment to operational excellence, quality assurance, innovation, and customer service
satisfaction, the organization has established itself as a trusted industry player delivering
durable and reliable solutions that meet both local and international standards. Through
advanced production systems, efficient operational processes, and a customer-focused
approach, the company continues to strengthen its market presence and drive sustainable
business growth within the construction sector.
As part of its continued growth and commitment to expanding its market presence, the
The organization is seeking a Commercial Manager to drive revenue growth, strengthen
customer relationships, and support the execution of strategic commercial initiatives that
align with the company’s business objectives and long-term growth agenda. The
A professional will play a strategic role in driving sales performance, business development,
market expansion, and customer engagement initiatives that enhance profitability,
operational efficiency, and overall business performance.
The role is responsible for identifying and converting new business opportunities,
developing and implementing effective sales and commercial strategies, and managing
key customer relationships to support sustainable organizational growth and competitive
positioning. Working closely with clients, business stakeholders, and internal teams, the
The Commercial Manager will oversee the end-to-end commercial process, ensuring effective
coordination between sales, production, logistics, and customer service teams to deliver
exceptional customer experiences and operational efficiency.
The role also plays a key part in market analysis, pricing strategy development, and customer
relationship management, and commercial reporting, ensuring business decisions are
data-driven, commercially viable, and aligned with market trends and customer needs. In
In addition, the role provides commercial leadership across project execution, sales
performance monitoring, and business growth initiatives, while ensuring adherence to
organizational standards, operational targets, and customer expectations.
The successful candidate will act as a key commercial leader within the organization,
bridging the gap between market opportunities, customer requirements, and operational
execution to drive revenue growth, profitability, and long-term business success.
KEY RESPONSIBILITIES
Sales & Business Development
Develop and implement strategic sales and business development plans to achieve
revenue and profitability targets.
Identify, pursue, and convert new business opportunities within the construction
and infrastructure sectors.
Build and maintain a strong pipeline of prospective clients through networking,
referrals, partnerships, and market intelligence.
Lead negotiations, prepare commercial proposals, and close sales agreements with
clients.
Develop pricing and commercial strategies that enhance competitiveness while
maximizing profitability.
Customer Relationship Management
Build and maintain strong relationships with existing and prospective customers.
Manage the customer journey from initial engagement through project completion
and after-sales support.
Ensure excellent customer service and timely resolution of customer concerns or
issues.
Conduct regular customer engagement activities to strengthen relationships and
encourage repeat business opportunities.
Market Analysis & Product Positioning
Conduct market research and competitor analysis to identify market trends,
customer demands, and business opportunities.
Provide strategic recommendations on pricing, product positioning, and market
expansion initiatives.
Maintain strong knowledge of the company’s products, industry standards, and
market applications.
Support the development of product packaging and commercial strategies to
improve market competitiveness.
Commercial Operations & Project Coordination
Oversee the commercial execution of projects from order confirmation to delivery
completion.
Coordinate with production, logistics, and operations teams to ensure timely
product delivery and customer satisfaction.
Monitor project timelines, budgets, and operational efficiency to ensure smooth
execution.
Ensure proper documentation, contract management, and compliance with
company procedures and standards.
Performance Monitoring & Reporting
Track and analyze sales performance, revenue growth, customer acquisition, and
market penetration metrics.
Prepare periodic sales forecasts, pipeline reports, and commercial performance
reports for senior management.
Analyze business data to identify opportunities for operational improvement and
revenue optimization.
Develop and implement action plans to improve sales productivity and overall
business performance.
REQUIRED QUALIFICATIONS & EXPERIENCE
Bachelor’s degree in Business Administration, Marketing, Sales, Engineering,
Construction Management, or a related field.
Master’s degree or professional certification in Sales, Marketing, or Business
Management is an added advantage.
Minimum of 5–8 years’ experience in a commercial, sales, or business
development role, preferably within manufacturing, construction, building
materials, or related industries.
Proven track record of achieving sales targets and driving business growth.
Strong understanding of commercial strategy, market analysis, and customer
relationship management.
Experience managing large client accounts and commercial projects.
Strong financial and business acumen with the ability to interpret commercial data
and market trends.
KEY PERFORMANCE INDICATORS (KPIS)
Revenue Growth
Monthly, Quarterly, and Annual Sales Performance
Number of New Customers Acquired
Customer Retention and Satisfaction Levels
Average Deal Value
Sales Pipeline Growth and Conversion Rate
Project Delivery Timeliness
Profit Margin Improvement
Market Expansion and Business Developmen
