info@businessghana.com
Sales Manager (Retail Business)
Sales Manager Jobs Information
Vanguard Life Assurance Company Limited is a leading life assurance provider in Ghana, offering innovative insurance and financial protection solutions designed to help individuals, families, and businesses secure their financial future. As part of its continued growth and expansion of its retail business, Vanguard Life Assurance Company Limited is seeking dynamic, results-driven, and experienced Sales Managers to join its team. This is an exciting opportunity for a commercially driven sales professional with strong leadership capabilities to build and lead high-performing sales teams, drive customer acquisition, expand the retail business, and consistently deliver against ambitious sales targets.
The Sales Manager will provide strategic and operational leadership for the retail sales team, with primary responsibility for sales growth, agency recruitment, team development, customer acquisition, and achievement of premium and policy targets. The successful candidate will be expected to combine strong sales leadership with hands-on business development. You will be responsible for identifying new market opportunities, developing effective sales strategies, recruiting and developing quality agents, and creating a high-performance culture within the sales team.
KEY RESPONSIBILITIES
- Recruit, train, develop, and lead a strong team of quality sales agents to consistently achieve assigned sales targets in terms of cases and premiums.
- Develop and implement effective sales strategies to drive sustainable growth in the retail business.
- Take ownership of monthly, quarterly, and annual sales targets and ensure consistent achievement of agreed KPIs.
- Lead agency recruitment initiatives and maintain a strong pipeline of capable and productive sales agents.
- Coach, mentor, motivate, and provide continuous field support to agents to improve productivity and sales performance.
- Drive effective prospecting, appointment booking, lead generation, referrals, and sales conversion activities.
- Identify and pursue new business opportunities within the retail and institutional markets.
- Organise and participate in institutional presentations, client engagements, sales activations, networking events, and other business development activities.
- Develop and maintain strong relationships with prospective and existing clients, institutions, professional networks, and other relevant stakeholders.
- Research market trends, customer needs, competitor activities, and emerging opportunities to develop innovative approaches to business growth.
- Prepare and execute sales plans that translate business objectives into measurable sales results.
- Monitor individual and team performance against targets and implement appropriate strategies to address performance gaps.
- Prepare accurate sales forecasts and provide timely reports on sales activities, performance, pipeline, and business development opportunities.
- Ensure proper vetting, completeness, accuracy, and timely submission of proposal forms and other required documentation.
- Promote professional sales practices and ensure that client interactions are conducted in accordance with company standards and applicable regulatory requirements.
- Maintain a strong focus on customer service and ensure clients receive a professional and positive experience throughout the sales process.
- Identify opportunities to improve sales processes, agent productivity, customer acquisition, and overall team performance.
- Lead and coordinate a sales force of more than ten agents while maintaining strong discipline, accountability, and performance standards.
QUALIFICATIONS & EXPERIENCE
- Bachelor’s degree or relevant professional qualification in Insurance, Business Administration, Marketing, Finance, Sales, or a related discipline.
- Professional qualification in Insurance will be an added advantage.
- Minimum of two years’ experience in a sales leadership or supervisory role, preferably within the life insurance, financial services, banking, or related industry.
- Demonstrated experience in agency recruitment and sales team development.
- Proven ability to lead, coordinate, and manage a salesforce of more than ten people.
- Demonstrated track record of achieving or exceeding sales targets.
SKILLS & COMPETENCIES
- Strong sales leadership and people management skills.
- Excellent agency recruitment and talent development capabilities.
- Strong business development and commercial acumen.
- Excellent prospecting, networking, negotiation, and sales-closing skills.
- Strong presentation and communication skills.
- Excellent interpersonal skills and emotional intelligence.
- Ability to build and maintain strong client and business relationships.
- Strong coaching, mentoring, and team motivation abilities.
- Ability to develop innovative sales strategies and effectively execute them.
- Strong sales forecasting, planning, monitoring, and reporting skills.
- Good decision-making and problem-solving abilities.
- Highly organised, proactive, and results-oriented.
- Customer-focused with a strong commitment to professional service delivery.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
WHAT TO EXPECT FROM US?
In addition to attractive remuneration and sales incentive packages, you will be part of a strong brand, where you can contribute towards its growth, and ensuring your personal and career development aspirations are attained in a rewarding environment.
WHAT WE EXPECT FROM YOU?
To contribute immensely to the success and growth of the business; a great personality with a business management mindset, aggressive sales skills, and a positive attitude.
REMUNERATION PACKAGE!!
An attractive package with good performance-linked incentives awaits successful candidates.
MODE OF APPLICATION!!
All interested persons should send their CVs and application letters to the email address below, indicating clearly the role being applied for; please note that ONLY shortlisted applicants will be contacted.
The deadline for applications is 8th October 2026, but selection and interviews will be conducted as applications trickle in.
HOW TO APPLY
Interested and qualified candidates should send their updated CVs to recruitment.sales@vanguardlife.com.
For further enquiries about the opportunity, please contact 0547361171 or 0206472529.
