Globacom is now the exclusive sponsor of Cable News Network (CNN) International's weekly half-hour magazine programme, 'African Voices', a statement made available to the Ghana News Agency said on Monday.
The sponsorship deal, signed recently between Globacom and CNN, enables the telecom giant and the media organisation to showcase successful and high-profile personalities shaping the African continent.
The deal will also project Globacom, which is building Africa's biggest and best telecommunications network, to CNN's business and consumer audiences across Europe, the Middle East and Africa and reach millions of online users globally via CNN.com.
African Voices showcases uniquely personal viewpoints and candid, up-close revelations from international newsmakers, who are from the continent.
Through the programme, CNN's in-region correspondents, Robyn Curnow, Nkepile Mabuse, David McKenzie and Christian Purefoy, along with Atlanta-based Isha Sesay, bring viewers special reports and interviews from the innovators and thought leaders, making an impact in Africa and on the global stage in areas such as sports, politics, business and the arts.
Speaking on the partnership, Charles Jenarius, Globacom's Regional Director of Marketing Communications for West Africa, said African Voices offered the network a huge platform to reach its millions of subscribers in the region.
"Globacom is the leading telecom service company in Nigeria and Benin Republic and is preparing to roll out services in Ghana and Cote d'Ivoire in pursuit of our vision to be the biggest and best telecommunications company in Africa," he said.
He stated that the Glo 1 submarine cable project was a clear demonstration of Globacom's resolve to avail Africa the best telecommunication service available in the world.
"Being the largest and one of the most credible media organisations in the world, CNN will, through this partnership, collaborate with us in meeting our communication objectives on the continent," Jenarius explained.
He said the weekly African Voices show would feature Glo in the opening and closing billboards and two first-in-break commercials within the show.
Additionally, Globacom branding will appear around weekly show vignettes, on online advertising through banner ads at www.cnn.com/africanvoices, and in print in CNN Traveller.
"Globacom is recognised as an innovator in the telecommunications space, a hugely growing sector within Africa," said Rani R Raad, SVP Advertising Sales, CNN International.
"We are delighted that they have chosen CNN as the media platform to extend their global brand awareness to the CNN audience of business decision makers. We also welcome them to our client portfolio as our first telecom client from Nigeria," Raad added.