Mr Vinay Chaturvedi, the Business Head, said the customer remained the most important factor for which reason the company existed, saying they were focused, therefore, to responding to their needs to engender confidence in their corporate relationship.

He explained that management had adopted the ‘bottom-up approach’ in their dealing with customers, and that, this over the years had enabled it to provide them with exactly what they needed in respect of motorcycles.

The programme coincided with the launch of the new ‘Boxer X125 motorcycle’, which has a Bajaj patented technological features like ‘Spring-N-Spring’ suspension and exhaust technology, raised mud guard and mud grip tyres and four speed gear box.

The new product is designed to fit into the African terrain, and as such made to adapt to all terrains.

Mr. Chaturvedi stated that the company has a nationwide network with presence in the Greater Accra, Ashanti, Northern, Volta, Upper East and Upper West Regions.

Plans, he said, were far advanced to establishing a plant at Tamale to cater for the needs of customers in that area, adding that the company currently offered employment to more than 200 Ghanaians.

The Business Head indicated that they had been organising technical training sessions to build the capacity of customers on basic and preventive maintenance tips and safe driving habits.

In addition, the company had also been schooling local mechanics to upgrade their skills to support their products in the course of the life cycle.