The offer provides a comprehensive voice and data packages for calls, downloads, voice notes, IDD bundles for their overseas partners and free mobile money transfers for payments.

According to a statement copied to the Ghana News Agency and signed by Ms Angela Mensah-Poku, the Director of Vodafone Business Solutions, the offer was specifically to excite and empower spare parts dealers, garage owners and the general auto industry.

The bundle makes best use of on-net and off-net talk time, data and mobile money to create a holistic and stress free product for Vodafone’s customers. The statement explained that the inspiration for the Car Master Bundle emerged as a result of the frequent clamour by the auto industry for a unique experience in telecommunication solutions.

Ms Mensah-Poku said: “As a leading company in the enterprise business space in Ghana, we find this very timely and appropriate. What Car Master seeks to do is to create a community of passionate and committed customers, who are consistently fed with bespoke offerings to meet all their connection needs. There is no doubt it will create a revolution and become mainstay in Ghana.”

The statement noted that Vodafone was targeting customers across the country, in areas such as Abossey-Okai and Kokompe in Accra and Suame Magazine in Kumasi. These markets are made up of associations, business owners, shop managers and handymen and all these categories of customers use voice, data and IDD when interacting with their customers whilst being heavily reliant on mobile money for payments.