It said LAVA intends to invade the Ghanaians market with the latest devices that carry advanced capabilities to compete with prominent international brands at affordable prices to the average and medium consumer.

It noted that LAVA focuses on utilising the software industry and the economical proximity with the Ghanaians market to deploy technologically advanced products.

It said LAVA would take advantage of the strong relations, the state of economic mobility and trade exchange between the Ghanaian and the Indian civilizations and their similarity in many characteristics, qualities, cultures and economic situation and follow the example of major Indian investment companies in the creation of a brand that suits the Ghanaian consumer.

“Ghana today stands at a point where the economy will receive a positive boost from not only a mutually beneficial trade and intellectual exchange but also employment generation with the onset of operations of such technologically advanced global brands,” it said.

The statement said since its inception in 2009, the Lava family has grown to over 25,000 people and become one of the fastest growing handset companies in India.  It said backed by Research and Development Centers and manufacturing units based at India, Lava produces highly reliable products and services.

It said continual awards and recognitions for being the most trusted Indian Brand and also for having the best Customer Service Standards and performance only give testimony to our customers’ and their own faith in our vision.

Lava has expanded its operations to the African Continent starting with Egypt and followed to Sudan, Kenya and Ghana. The statement said Indian companies have demonstrated their dominance in the field of technology in the last two decades and had evolved their ecosystem in a way that they are now positioned to deliver some of the most advanced and high quality technological products to the world.

“Today, India is the second largest source of computer software in the world after the United States,” it said. The statement said about 40 per cent of the software used today in mobile phones were being developed in India.

It said India is the source of programmers and engineers that make up the largest companies in the US Silicon Valley, with more than 300,000 engineers and programmers that own 750 companies with some of the leading software as well hardware companies having Indians being the CEO of businesses like Google, Microsoft, Adobe and Nokia.