The Global Market Share Omdia Study 2021 has been released. For the many millions of Samsung owners it will come as no surprise that the brand was certified as the Number One Global Refrigerator Brand in the World. The Omdia report analyses connected major home appliances including the fridges that Samsung is renowned for. The company, which was also recently recognised as one of the Top Five Brands in the World, continues to create premium appliances that complement and enhance the way we live today. Each of Samsung’s new fridges can be tailored to fit users’ spaces or match their lifestyles.

“We’re proud to lead the fridge appliance industry by offering ground-breaking products for every type of customer, and for every type of home, whether it’s your first home or your dream home,” said Lucas Lee MD, Samsung Ghana “Innovation is in our DNA at Samsung. We listen carefully to what consumers tell us they want for their modern, connected homes and offer products that make the daily lives of families more convenient, more efficient, and more meaningful.”

From affordable home appliances to new premium technology such as the FlexZone and BESPOKE Refrigerators, that can be customised to your space, the company offers a combination of versatile, intelligent features and smart design. This is based on Samsung’s vision for a new kind of home in which appliances are beautifully designed, flexible to fit every lifestyle, and seamlessly connected for maximum convenience. Samsung achieved the Number One Fridge Brand in the World certification through an unwavering focus on performance and efficiency and on designing appliances through rigorous engineering and uniform quality.

Most importantly, it’s meaningful innovation that puts customers first.

12020 Global Market share, excluding China, Omdia study 2021
2https://www.interbrand.com/newsroom/interbrand-reveals-2020-best-global-brands-report/

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at https://news.samsung.com/africa_en/