In March 2022 we've released the world's largest luxury segmentation which aims to go beyond a traditional economic and demographic approach, but instead focusses on the exploration of deep-seated motivations and the psychological and personal drivers of luxury consumption.

 We are exploring the universe of the global luxury buyer and going beyond just 'Affluence'. What do global luxury buyers have in common and how do they differentiate? Where can we best find different types of luxury buyers and what brand communication works best on a fashionista versus a classic luxury buyer?

 Thanks to our webinar, you will learn more about:

 - How is media consumption different amongst the various segments?
- Which Affluent segment cares most about buying environmentally friendly products?
- Does brand heritage matter?

 Best,
Affluent, an Ipsos study