“WRAP has remained an instrumental strategic partner to KEPSA through our knowledge center, SIB-K, since 2020, and we’re excited to scale our collaboration to address the pressing issue of plastic pollution in Kenya actively. As the private sector, we understand the urgency of reducing the amount of unsustainable plastic packaging being produced in the market and are working collaboratively to increase the adoption of innovative solutions that create more sustainable alternatives,” said Ms. Carole Kariuki, KEPSA CEO, during a meeting held in Nairobi.

The strengthening of this partnership underscores both organizations' commitment to sustainable development and environmental stewardship.

Ms. Lamb commented, "Plastic pollution is a global challenge that requires collective action and collaboration. We are excited to explore further areas of partnership with Sustainable Inclusive Business under KEPSA and support their efforts to combat waste pollution in Kenya. This can drive meaningful progress towards a more sustainable future and create lasting benefits for our environment, economy, and society."

WRAP, along with partners the Ellen MacArthur Foundation, convenes the Plastics Pact Network, a globally aligned response to plastic waste and pollution based on the New Plastics Economy vision for a circular economy for plastic. The Plastics Pact Network is a unique platform to exchange learnings and best practices with other countries and regions to accelerate the global transition to a circular economy for plastics, with the Kenya Plastics Pact (KPP) spearheading activities in Kenya. Other national plastic pacts include those in the UK, France, Chile, the Netherlands, Portugal, the US, South Africa, Poland, Canada, India, and Colombia. Regional pacts include the Australia, New Zealand, and Pacific Islands (ANZPAC) Plastics Pact.

The Kenya Plastics Pact enables concerted action towards creating a circular economy for plastic packaging. All stakeholders sign up for a joint set of ambitious and time-bound targets, ensuring this collaboration will drive significant change by 2030. This vision will be made a reality by, among others, collectively implementing a clearly defined roadmap to 2030 and co-designing and implementing pioneering and collaborative projects across the country.

“Having been largely involved in developing the Extended Producer Responsibility (EPR) regulation, we are now focusing on working closely with producers, the government, and partners to support successful implementation. I encourage more companies to put their weight behind the Kenya Plastics Pact – as I believe the model is a constructive multi-stakeholder blueprint for mobilizing the private sector players to create circular systems in the plastics sector and beyond, including others like food and textiles,” added the KEPSA CEO.

By working together with its members and partners, the Kenya Plastics Pact is working to, among others:

1. Implement and scale activities under the KPP Roadmap to 2030 to reduce waste generation across the plastics value chain.
2. Promote the adoption of sustainable packaging alternatives and encourage investing in circular product designs and recyclable materials.
3. Increase awareness among businesses, consumers, and policymakers about responsible production, consumption, and waste management practices.
4. Advocate for and support policy reforms and regulations that support a circular economy for plastic packaging and facilitate the transition to a zero-waste future.
5. Collaborate with private sector stakeholders, government agencies, and non-profit organizations to maximize impact and drive systemic change.

Proactively addressing the challenges of climate change and plastic waste pollution will help amplify the Kenyan voice and contribute meaningfully to global efforts like the Global Plastics Treaty. This means urgently accelerating sustainable production and consumption of plastics from re-designing packaging to sustainable waste management practices. These efforts will unlock barriers to fast-tracking a circular economy with improved economic, environmental, and societal outcomes, such as stimulating industry-led innovation, generating job opportunities, and creating behavioral change.

Under KEPSA, Sustainable Inclusive Business – Kenya fosters collaborations, spearheads multi-stakeholder initiatives, conducts research, pilots innovative projects, and promotes awareness and action across four thematic areas: Circular Economy, Climate Change and Biodiversity, Empowering People and Societies, and Redefining Businesses Values.