Mobilemoney LTD Takes Fraud Education to the Doorstep of Customers: Launches “Shine Your Eye” Campaign

MobileMoney LTD has unveiled a nationwide Trust Campaign dubbed “Shine Your Eye” to tackle the growing concern of MoMo related fraud and to reaffirm its commitment to customer safety.

The newly launched MoMo “Shine Your Eye” Campaign seeks to promote vigilance amongst customers and reassure them of the safety of their funds on MoMo while educating them on how to avoid falling victim to the activities of fraudsters. The campaign highlights key initiatives that MobileMoney LTD has introduced on the MoMo platform which includes Biometric login, easy PIN reset, self-initiated reversals and a dedicated fraud support team.

To ensure wide reach and sustained visibility, the “Shine Your Eye” Campaign is being   executed through multiple channels of engagements including Mass Media channels with commercials on TV, Radio, Print, Online and on various social media platforms. Beyond these, MobileMoney LTD is doing direct engagements with Customers in the communities, on the streets, markets, and transport yards with a catch phrase “Shine your Eye” to emphasize on the need for customers to remain vigilant in the fight against MoMo fraud and social engineering schemes. Messages are shared through short drama skits, music and dance and other educational materials.

Commenting on the campaign, the Chief Commercial & Operations Officer of MobileMoney LTD, Abdul Razak Issaka Ali, noted that customer trust is paramount to driving financial inclusion, he said, "At the heart of our business is customer trust. This campaign is about giving our customers peace of mind, that MoMo is not only convenient but also safe. We are engaging in this campaign engaging them directly to listen to their concerns and speak to them in a language that they understand and can relate to. Also, through this campaign we are working closing with the security institutions to ensure that we crack down on fraudsters and their activities”.

Mr. Ali also emphasized on the safety messages and said, “We continue to advise our customers not to disclose their MoMo PIN or One Time Password (OTP) to anyone under any circumstances, not even to persons claiming to be staff from MoMo or MTN. Customers should not allow anyone to make MoMo transactions on their behalf, and most importantly, they should not entertain calls or text messages requesting them to click on a link to participate in a promotion. These are some of the antics used to manipulate customers to engage in activities that result in the loss of funds.”

Customers are advised to contact MobileMoney LTD to report incidences of fraud through email: mmfraudteam@mtn.com, using the MoMo App or call 100. Reporting fraud incidents has resulted in the blacklisting of several suspected agents and numbers used for fraudulent activities over the years.

The MoMo “Shine Your Eye” Campaign underscores MobileMoney LTD’s commitment to safeguard MoMo customers and ensure that the gains made by MobileMoney LTD in driving financial inclusion is not eroded.