Co-founded by Fareeda Mustapha, PureLube is pioneering the transformation of agricultural waste, particularly cashew nut shells, into eco-friendly lubricants that support farm machinery, reduce import dependency, and create local jobs. This innovation stood out on the continental stage at the AFS Forum in Dakar, Senegal, where PureLube was celebrated for its sustainable impact on Africa’s agrifood sector.

As part of the recognition, PureLube received a US$15,000 grant to expand operations and scale its production capacity. Fareeda described the experience as life-changing, emphasizing that the KIC Incubation Program has equipped her to position PureLube competitively and secure global recognition.

Benjamin Gyan-Kesse, Executive Director of KIC, congratulated the team, stating: “PureLube’s journey is a shining example of how innovation and resilience can drive impact. Their work demonstrates the value of turning agricultural waste into solutions that benefit farmers, create jobs, and build sustainable agribusiness models.”

The GoGettaz Agripreneur Prize remains one of Africa’s most prestigious platforms spotlighting young innovators transforming food systems. PureLube’s win adds to Ghana’s growing reputation as a hub for agritech innovation.

As an organisation, KIC continues to support and empower young entrepreneurs, working in partnership with the Mastercard Foundation under the Initiative for Youth in Agricultural Transformation ( IYAT).

KIC – Investing in the Future, One Entrepreneur at a Time.

Learn more about our incubated businesses here: www.kicghana.org