Speaking at the opening of GhanaFest Europe, a three-day trade and cultural expo in The Hague, Mr Francis D. Kotia, Acting Coordinating Director for Multilateral and International Organisations at the Ministry of Foreign Affairs, said agriculture and agribusiness were “pivotal growth pillars” for Ghana’s economic transformation.

“The 24-hour economy policy is designed to stimulate round-the-clock activity, expand employment and boost competitiveness. We urge the diaspora to leverage their expertise and resources to strengthen Ghana’s agricultural value chains,” Mr Kotia said.

The event, held at the Amare Convention Centre, showcased Ghanaian products and services while promoting partnerships between Ghanaian and Dutch businesses.

Mr Kotia said Ghanaians in Europe had acquired valuable technological insights that could drive change back home, encouraging businesses to use platforms such as GhanaFest to expand market access and attract investment.

Organised by RAM Media Concepts with support from the Ghana Chamber of Commerce and diaspora groups, the expo featured networking sessions, trade exhibitions and cultural displays.

The Chief Executive Officer of RAM Media Concepts, Mr Augustine Mark, described the expo as a “strategic crusade” to project Ghanaian products and culture globally, with the aim of boosting tourism and deepening economic cooperation with Europe.

He said the initiative was part of a broader effort to attract foreign direct investment, create new market access for Ghanaian businesses in Europe and strengthen economic ties between Ghana and the European Union, positioning local enterprises to tap into advanced technologies, financing opportunities and international trade networks.