The Greater Accra Poultry Farmers Association has confirmed that the egg glut recorded during the last quarter of 2025 has been significantly reduced, following the creation of alternative marketing channels that allow farmers to sell directly to consumers.

According to the Association, these direct-to-consumer arrangements largely through farm-gate sales and organised delivery systems, have helped stabilise supply, reduced overreliance on traditional middlemen, and improved cash flow for poultry farmers.

Speaking to Citi Business News, Chief Executive Officer of the Association, Mohammed Ali, explained that farmers are no longer dependent solely on market women to sell their produce, a situation that previously worsened the glut and squeezed farm-gate prices.

“Our farmers no longer rely only on the market women. We have created mini markets at the farm gate and devised ways for consumers to buy directly from farmers. That has helped a lot in reducing the glut,” he said.

However, Mr. Ali noted that despite the easing of excess supply, retail egg prices remain high, a development he described as inconsistent with basic market dynamics.

He pointed out that while farmers have reduced farm-gate prices to as low as GHC 40 to 45 per crate, consumers still pay between 70 and 75 cedis at retail points.

“If there is truly a glut, prices should come down. When farmers reduce farm-gate prices, it does not make sense for consumers to still be paying GHC 70 or 75,” he stressed.

To bridge the price gap and protect consumers, the Association has introduced direct ordering and delivery services, allowing households and businesses to purchase eggs at relatively lower prices.

“Today, you can place a call, we give you a date and time, and we can deliver eggs to you at a maximum price of 50 cedis,” Mr. Ali added, noting that the initiative has further helped to clear excess stock.

Industry players say the development highlights long-standing inefficiencies in the poultry value chain, particularly the dominance of intermediaries and weak price transmission from farm to market. They argue that expanding direct sales platforms could offer long-term relief for both farmers and consumers.

The poultry sector has faced persistent challenges in recent years, including high feed costs, competition from imported poultry products, and volatile demand. Stakeholders are therefore calling for sustained policy support and improved market access to ensure price stability and protect local producers.