The package may include HBO, sister channel Cinemax and the vast library of Warner Bros TV shows and movies into one offering, the report said.

AT&T did not immediately respond to a Reuters request for comment.

This move comes at a time when audiences are getting a host of offers and attractive monthly bills for digital entertainment. For instance, Apple, Disney’s streaming video service Disney+ and others plan new streaming services.

In April, Disney priced its highly anticipated Disney+ below Netflix in an aggressive move to challenge the dominant streaming service and entice families to buy yet another monthly subscription.

AT&T has been bleeding out pay-TV subscribers. In its first quarter, the company lost higher-than-expected premium TV subscribers, a category that includes DirecTV satellite and U-verse television customers.