The half-day training programmme scheduled for Wednesday, April 26, 2017 would cover key areas in Corporate Branding and Reputation Management as essential activities for business success.

  A statement from the organisers said the training programme was aimed at bringing corporate and individuals to a common understanding of the significant impact of effective communications and the benefits derived from managing public relations.

  With over 25 years’ experience in the field of Corporate Communications and Public Relations, Robyn founded a network of in-country communications consultancies which provides local and international clients with market relevant communications services in over 50 African countries.

  The Burson-Marsteller Africa network, of which Infocus Burson-Marsteller, Ghana, is a partner, is recognised locally and globally as the premier communications network on the continent and in 2016, Robyn was recognised by the Holmes Report, the PR industry’s most highly regarded trade publication globally, with an EMEA SABRE Award for Outstanding Individual Achievement.

  A respected communications practitioner, Robyn is called upon by business associations and local and international communications associations to address, and facilitate training for, Communications professionals, Public Relations and Corporate Communications students and corporate audiences on a range of topics including reputation management, issue and risk management and crisis communications management.

  Commenting on her upcoming visit to Ghana, Mrs De Villiers said, “It is a privilege to visit Accra again and to be able to highlight the importance of effective Corporate Branding and Reputation Management to Communications executives and organisations in Accra. 

Globally, it is accepted that CEOs are responsible for managing the reputations of their organisations and protecting the value of their corporate brands. 

  “In my experience, this message is beginning to hit home in countries across Africa and I value the opportunity to share my understanding of this increasingly important area of overall business success during my visit.”

  Alberta Akosa, General Manager of InfocusBurson-Marsteller said, “InfocusBurson-Marsteller is honoured with the presence of Mrs De Villiers, an internationally recognised thought leader in corporate Communications to facilitate the training.

We extend invitations to Chief Executive Officers, Chief Operating Officers, Senior Executives and Marketing and Communications Managers to participate, as the Ghanaian market is growing increasingly competitive and customers are gradually evolving. Corporate Branding and Reputation Management form part of organizational DNA and cannot be over looked.”