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Pizza Hut African Literacy Project Comes to Ghana The world’s largest pizza brand is changing simple pizza boxes into Red Reading Boxes in Africa as part of its global initiative to get children reading GHANA – The Pizza Hut African Literacy Project, the company’s new traveling campaign to get more of Africa’s children reading, reached Accra today. Dubbed the “Slice of Africa” journey, the project takes Pizza Hut Africa General Manager Ewan Davenport and his team across Africa to 14 cities in 12 countries in 22 days on a route map that follows the shape of a giant pizza slice.
The campaign is Pizza Hut Africa’s contribution to the company’s global initiative called Pizza Hut: The Literacy Project. Established in 2016, Pizza Hut: The Literacy Project was created to encourage literacy through providing reading resources and engaging customers to make a difference for the cause. In its first year, the global campaign impacted 15.9 million people and distributed more than 275,000 books and educational resources to communities in the U.S., Brazil, Canada, Costa Rica and South Africa.
“Instead of delivering pizza, we are delivering Red Reading Boxes from our NGO partner, the READ Educational Trust, and exploring the innovative literacy tools they contain with local children in each country,” says Davenport. “As 280 million people in Africa cannot read, the campaign is more relevant than ever. Literacy and reading can be real bridges to opportunity, and we’re focused on using our growing restaurant footprint in Africa to make a difference in the communities we serve.”
Downloadable press resources and photographs:??https://pizzahutafricanliteracyproject.prowly.com
