Who are the world’s biggest wearable tech buyers?

25th Apr 2018 | Source: Ipsos

From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe.
Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.

* US data are based on ownership per household, not personal ownership.

Increased adoption of fitness trackers and smartwatches is greatest in Western markets.
Rapidly developing countries such as China (28,1%) and Russia (23,8%) offer opportunities for wearables producers and app developers.

Wearable tech owners: not who you might expect

You might expect that smartwatches and fitness trackers are mostly bought by male, tech-savvy millennials – you would be wrong!

While, the gender gap in most countries is relatively small; men are more likely to own smart watches and fitness trackers are more popular amongst women.

Find out more.

Find out more about the Ipsos Affluent Survey

Did you know that in Europe, fitness trackers are most popular amongst women aged 35 to 44? And that 20,3% of the European Affluent is planning to buy a wearable device in the next twelve months?

The Ipsos Affluent Survey contains data about Affluent’s adoption of wearables, smartphones and many other personal electronics in 41 countries worldwide, providing you with deep insights in the buying habits of the world’s most influential consumers.