Since 2010, Management of L’Oréal has been mobilising its staff on “Citizen’s Day” to devote one working day in a year towards making a difference in communities across the markets they operate in.

Over the years, communities in over 70 countries have benefited from the Citizen’s Day drive with more than 28,000 volunteers taking part worldwide.

Mr Sekou Coulibaly, the General Manager of L’Oréal West Africa, said this year’s clean-up exercise was in line with Ghana’s Environmental Sanitation Policy, which calls for community participation in ensuring good sanitation for all citizens.

The Policy calls for community based organisations to assist District Assemblies, Town Councils, and communities in the planning, funding and development of community sanitation infrastructure for the safe disposal of waste.

He said considering the particular challenge beaches in Accra face with solid waste and pollution, L’Oréal staff focused on the clearing of plastics and the proper disposal of waste at the beach.

He said the Company also installed dustbins along the beach and its environs to help in the management and reduction of waste, which would in turn beautify the beach. Mr Coulibaly said, “It is an honour for us to contribute to the beautification of this iconic beach.”

“As practitioners of beauty here at L’Oréal, the focus of Citizen’s Day drive was especially fitting, as it exemplifies their commitment to contribute to the aesthetic values that make them great as a people both on the inside and out.

“We are proud of the difference we have made in lives over the years as a result of the Citizen’s Day initiative and look forward to more years of giving back,” he added. He said in previous years, staff of L’Oréal West Africa in Ghana marked the Day by undertaking initiatives such as the building and refurbishment of the Hair Academy at the Demonstration School for the Deaf, Mampong, Akuapim, and the refurbishment of the ICT centre at the Marteytsuru Presby Basic School near the Spintex Road.

He said they also provided economic empowerment to women with physical challenges, in collaboration with the Ghana Federation for the Disabled by supplying them their products.