Following up on last week’s first remit from our research series focused on the “Intensive Haircare” category, Choueiri Group’s Data Team now shares a global perspective on the saturated category. Showcasing insights derived by measurable tactics that haircare brands in the UK are deploying to win over their consumers, this week’s installment covers key growth drivers for the category, as well as consumers’ media preferences, which clearly highlight the power of TV advertising and its massive impact on brand success within the category

About Choueiri Group:

As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies market and manage the advertising space of 25 television stations, 10 print titles, the largest outdoor signs network in the UAE, 12 radio stations, 40+ web portals along with their apps, the exclusivity of cinemas in Kuwait, the largest exhibitions venue in Lebanon, and most recently, a growing presence across the regional cinema ecosystem. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of twelve subsidiaries, 6 representative offices and more than 700 committed executives.