The Institute of Public Relations (IPR), Ghana, has launched a mentorship programme aimed at bridging generational gaps in the profession and also building a strong, ethically grounded PR community.

The launch took place during the IPR Legends Night at the British Council in Accra, where Kojo Yankah, a renowned journalist, author, statesman and founder of the African University College of Communications (AUCC), was honoured for his towering legacy and service to communication and public life.

The event, which brought together senior practitioners, young professionals and students in public relations, was part of the institute’s broader initiative to strengthen professional development and intergenerational learning within the PR fraternity.

Mentorship

The President of IPR Ghana, Esther Cobbah, described the mentorship initiative as the beginning of a new chapter for the institute.

She said the programme was a much-needed response to the demand from younger professionals for structured access to senior practitioners.

The president outlined three tiers of the initiative, including general mentorship for informal exchanges at events, group mentorship where practitioners can share experiences and support each other, and one-on-one mentorship that would include official pairing between mentors and mentees.

Ms Cobbah said that the programme would go beyond career coaching to include practical problem-solving, ethical guidance and personal development.

She also emphasised the importance of character and upbringing in shaping professional integrity, and encouraged experienced professionals to make themselves available for the younger ones to learn from them.

The Vice-President of IPR Ghana, Donald Gwira, reaffirmed the institute’s commitment to continuous learning and the transfer of knowledge.

He also described the mentorship cycle as one of mutual benefit, saying “the mentor learns, and the mentee also teaches”.

Honouring a legend

Mr Kojo Yankah reflected on his journey, and stressed the importance of values such as discipline, respect and humility, which he said were critical for both personal and professional growth.

He also urged the people not to abandon the traditions and wisdom embedded in African culture.

“We respected our mothers and fathers, whether they had been to school or not,” Mr Yankah said.

He further encouraged young PR practitioners to embrace mentorship, learn from experienced professionals, and remain grounded in cultural identity and integrity.

Mr Yankah cautioned against the rush for academic credentials without field experience.

“You can get all the PhDs in the world, but if you don’t know the field, you cannot practice.

If you want to go fast, go alone.

If you want to go far, go with others, go with mentors,” he advised.