South Korea's financial authorities are enhancing their publicity campaigns and information provision to change negative views on the South Korean economy held by the foreign media, South Korea's Korea Herald reported Tuesday.
The nation's Finance Minister Yoon Jeung-hyun and Financial Services Commission (FSC) Vice Chairman Rhee Chang-young will visit London to participate in a meeting of finance ministers and central bankers and host an investor relations session on the South Korean economy, according to Korea Herald.
"The event is aiming at counteract the negative effects of recent negative forecasts by foreign media on South Korea's economic and financial status and to promote the true growth potential of the country," the finance ministry told the press.
In particular, the FSC vice chairman will visit the offices of four foreign media in London, including the Economist, the Financial Times, the International Herald Tribune and Reuters, in a bid to facilitate communication between the nation's financial authorities and the foreign media.
The South Korean government has been increasing its efforts on enhancing its relationship with the foreign media and global financial firms as the country's financial market specialists kept stressing the importance of the foreign media getting a fair understanding of the South Korean economic situation.
"Our foreign media team has been in operation since Feb. 1," an FSC official was quoted as saying.
"We will meet reporters of Seoul based foreign media once a week to make the country's economic conditions better understood in the rest of the world," he added.