Adds 10 million customers in less than 12 months
Rapid expansion of world class 3.75G high speed data services across
11 markets
Growth of mobile commerce service "Airtel Money" in 15 markets
Implementation of Corporate Social Responsibility initiatives in all
markets, especially 30 schools for the underprivileged children
Largest football tournament in Africa for girls and boys under 17 in
collaboration with Manchester United and Arsenal
NAIROBI, Kenya, October 24, 2012/ --Bharti Airtel ("Airtel")
(http://www.airtel.com), a leading telecommunications services provider with
operations in 20 countries across Asia and Africa, today celebrated its 60
millionth customer in Africa. Airtel, which recently moved up one notch in
global rankings to become the fourth largest mobile operator in the world in
terms of subscribers, added 10 million customers across its operations in 17
African countries in less than 12 months of having crossed 50 million
subscribers.
"Since launching the Airtel brand in Africa in 2010, Airtel has been on a
steady growth path," explains Andre Beyers, Chief Marketing Officer, Airtel
Africa. “The ability to communicate with each other is no longer a privilege
on this continent, but a necessity. Airtel remains committed to ensuring
that it continues to provide innovative and relevant communications
solutions to all, which positively impacts as many lives as possible.”
A Commitment to Innovation
Airtel has remained steadfastly committed to providing customers with
telecommunication services that make lives easier. Since celebrating its 50
millionth customer, the company has embarked on a journey to build the
largest 3G network across the continent. To date, the company has rolled out
its 3.75G network to 14 countries. Reaching speeds of up to 21 mbps,
Airtel’s 3.75G network is one of the fastest available globally and will be
immensely beneficial to large Corporates, Small and Medium Businesses and
the Youth.
"Access to telecommunications plays a crucial role in driving economies
within Africa,"explains Mr. Beyers. "This includes access to both voice and
data services. The biggest transformation on the continent is in bridging
the digital divide and connecting the continent to the rest of the world;
this remains Airtel's commitment to the communities that we serve."
With the recent launch in Madagascar and Burkina Faso, Airtel Money,
Airtel's mobile money platform, Airtel Money, is now live in 14 countries
across Africa. The service, allows communities to take maximum advantage of
the mobile commerce reality sweeping through the industry by enabling them
to conduct a range of financial transactions quickly, securely and easily.
A Commitment to the Environment
Perhaps one of the most notable achievements is that the company has placed
equal importance on reducing its carbon footprint. As part of its commitment
to the environment Airtel has undertaken a series of 'green' initiatives
that deliver tangible results. Over the last year, it has reduced the number
of sites running solely on diesel by more than 50 per cent through the use
of innovative models such as a Hybrid Battery Bank. By 2013, the Company
aims to completely eradicate the constant use of diesel to power its
network. This means no site will rely solely on diesel power 24 hours a day.
"As a global company we need to ensure that we stay committed to the
long-term well being of the environment in order to be truly successful and
make a positive impact on the community," continues Mr. Beyers. "Reaching
this goal will be a huge accomplishment for us, and we intend to do whatever
it takes to ensure that we completely reduce our dependence on diesel power
and instead focus on alternative forms of energy like solar power."
A commitment to the Society
Despite the company's growing commercial success, Airtel remains focused on
making a positive impact on the communities in which it operates. As part of
this initiative, Airtel works with the respective Education Ministries in
each country to identify schools in need of refurbishment and educational
facilities in order to create a better learning environment for students. To
date, the company has adopted 30 schools through its 'Our School' initiative
across the continent, with plans to adopt up to 45 schools by April next
year.
Earlier this year, the company also kicked off its second season of the
Airtel Rising Stars tournament -Africa's largest grassroots football
tournament that aims to nurture and develop local talent from a grassroots
to a national level. The tournament is supported by world-renowned football
clubs, Manchester United and Arsenal.
Road to the Future
Though Airtel has already notched up significant milestones, it remains
dedicated to marking more successes in Africa. Moving forward, the company
is hoping to grow its subscriber base on the continent through maintaining a
strong focus on rural penetration, innovation and customer responsiveness.
Distributed by the African Press Organization on behalf of Bharti Airtel