In addition to these Firefly announcements, Adobe also today launched a number of other generative AI-powered services as part of its Sensei GenAI platform. While Firefly focuses on images, Sensei GenAI is Adobe’s branding for text and data-centric models that leverage multiple large language models, including OpenAI through Microsoft Azure and the Google-incubated FLAN-T5 model.
Maybe the most interesting of these use cases here is that Adobe Experience Manager and Adobe Journey Optimized now get a generative AI-based marketing copy generator (currently in beta). This will allow brands to edit, rephrase and summarize their marketing copy by selecting their preferred tone of voice, for example. Marketing copy — and SEO content generation — are one of the lowest-hanging fruits for generative text generators (maybe because readers’ expectations here are already low?). One interesting twist here is that brands can tune the model with their own data to ensure that the automatically generated content remains on-brand.
Users of Customer Journey Analytics will now also be able to use natural language queries to analyze their data and the service can now automatically caption charts and graphs. Meanwhile, a new chat tool will provide brands with “an automated way to interact with
prospects who engage online, addressing questions on products while assisting sales teams with custom responses and summarized interactions” that can be used inside of Marketo Engage.
Adobe says it’s already working with “hundreds of brands,” including Mattel, IBM and Dentsu, to help the adopt these AI-powered tools.