With an aim to win clients in South Africa, Indian exporters will showcase their home decor products like ceramics, handicrafts and stone items at the five-day Decorex Expo here.
A delegation of Indian exporters has been brought to Decorex by the Chemicals and Allied Products Export Promotion Council - Capexil.
After a tough last year, when most of the exporters did not get much success, Capexil has experimented this year by roping exhibitors of handicraft products.
"It is true that the granite and marble sector did not have much success last year, but the ceramic tiles and sanitary ware sectors saw good success," said Susmita Das Biswas of Capexil, which organised a buyer-seller meet here
Wednesday evening with assistance from the local Indian mission.
However, Capexil is expecting that it would build on successes received by a few exhibitors last year.
"We are participating at Decorex for the second year now, and some of our exhibitors have met with great success. One example is that of Asian Granite India Limited, which offers flooring and wall coverings. They have taken up double the stall space that they did last year and have also appointed their own agent in South Africa", Biswas said.
She said a new component to the Indian exhibition this year is handicrafts. "Decorex is basically a home decor expo, so this time we have brought out Tandon Brothers, that is into
glass beads and camel bone beads and we are hopeful that they will do very good business."
Virendra Singh Jadon, managing director of RSI Stone World of Bhopal, who has exhibited at Capexil for two consecutive years now, said he hopes to find more clients in South Africa.
Jodan's company is exporting the products to South Africa for the last five years.
"We are continually growing as South Africans take to our sandstone, but the margins are very low as the market is extremely competitive here with products from Europe and
China, so we have to cut our prices."
Sanet Hirst, Head of Procurement for major South African dealer Ferreiras Decor World, was very impressed with the exclusive high-end custom-designed marble table tops of Tilo Pvt Ltd, which she felt would find favour among elite customers in South Africa.