The ambassadors are to ensure consistency in service quality and showcase the bank as a unique brand for customers and prospective clients. Mrs Hannah Essien, GCB Chief Business Development and Marketing Officer, speaking at a ceremony to unveil the Ambassadors in Accra, said the initiative was part the Bank’s strategic plans to ensure excellent results in service delivery.

She said; “The gesture marks the beginning of change, a change that will yield positive outcomes to propel the bank into its set objective of becoming the leading bank in the country, and increase its market share and reclaim its position as the premier bank of Ghana”.

Tagged; “Stirring Passion,” Mrs Essien, explained that the event signifies the change the bank was waiting for, and believed that the Ambassadors are prepared, and capable of helping to attain the strategic goals and objectives of the bank.

She said the bank would introduce an inter-branch competition to determine the best GCB Bank branch at Zonal and National levels, and encouraged them to apply all the principles and work as a team to ensure the success of their responsibilities.

Mr Kojo Essel, Head of Human Resource Department, GCB Bank Limited tasked the Brand Ambassadors, saying, “You have been selected to represent the GCB Brand in a positive light and by so doing help to increase brand awareness and sales”.

He said the Ambassadors were selected based on several qualities like ability to lead, inspire, communicate, respect, team-player, loyalty, agility to resolve problems, influence and networking.

“You are an embodiment of our great Bank’s identity in appearance, demeanour, values and ethics and you should be able to use promotional strategies that will strengthen the customer-product service relationship and influence a large audience to buy and consume the Bank’s products and services more,” he added.

He urged the Ambassadors to encourage colleague employees to work hard, imbibe the workplace culture and create value for the brand by being productive. He said employee’s wants to feel connected to their organisation and its culture and as Ambassadors, “you need to help strengthen the brand among workers and clearly communicate its values, employee expectations, core-culture and commitment.