Mr Eli Hini, the General Manager of Mobile Financial Services at MTN Ghana, who launched the anniversary on the theme: "MoMoAt10...Making Life Simple" at the Madina Market on Thursday, said the Service would provide continuous best security of service for subscribers.

He commended staff, MoMo subscribers, government, regulators, partners, and the media for the enormous work done over the years towards the success achieved over the past decades saying, "this couldn't have been possible without the support of all of our key stakeholders..."

He said the Company was proud of the feat achieved over the years, having made it possible for the unbanked population to find a means of banking, adding that, MoMo had now made it possible for insurance, payment of bills, purchase of treasury bills, savings and investment, among others.

Mr Hini said in appreciation of the contribution of customers to the success of MoMo, the company had planned a number of activities, including a promotion for subscribers to win various prizes from now till August.

He said: "The highpoint is that we are giving away 10 cars and lots of other mouth-watering prizes including e-cash," adding that, the full details of events and activities planned for the anniversary would be shared with customers in due time.

He said over the last decade of its existence, the Company had learnt a lot under regulation, which had contributed to transforming the business, making it possible for interest payment of savings done in customers' wallet.

The General Manager said although MoMo had come a long way with many positive stories, there was still a lot more to be done in dealing with the menace of social engineering, which create fraud situations.

He said the company would continue its efforts at educating the masses through the media as it had already trained the media, the police and the judiciary to better understand how the system works to help in curbing fraud.

The MTN Ghana officially launched the MoMo service on July 21, 2009 with the Governor of the Bank of Ghana at the time, Mr Paul Acquah, and with Bruno Akpaka, the first General Manager.

He said: "We hit the ground running with the catchy commercial which caught the attention of most people and the phrase 'Minsa aka" became associated with the service.

He said beyond financial inclusion, the introduction of MoMo into the Ghanaian payment system has created employment for thousands of people, adding that, "As at the end of May this year, the number of active Mobile Money agents stood at 124,000 and over 5,000 mobile canvassers."

Mr Hini said the Service had succeeded in reducing the long queues to make payments for products and services and had assisted in relieving people of the burden of walking to look for cash.

Mr Selorm Adadevoh, the Chief Executive Officer of MTN Ghana commended stakeholders for making the MoMo service thrive and promised a better delivery of service to all subscribers in the coming years.

An anniversary logo, song, radio and television advertisement of MoMo at 10 was unveiled, which was characterised with drama and initial promotions, where some new subscribers were awarded.