Vodafone Ghana as part of efforts to appreciate customers in the Christmas season, has partnered Uber to enable customers to request for service without data charges.
Vodafone Ghana has zero-rated the Uber mobile app for its customers, which means that they can access the service for free.
A statement from Vodafone to the Ghana News Agency said Uber's driver partners and riders, who use Vodafone's mobile internet to connect to the Uber platform, will also not be charged for using the service.
According to the statement, Vodafone said: "We are excited about this strategic partnership, as it will offer great convenience to our customers particularly during this festive season.
"At Vodafone Ghana, we remain committed to finding innovative ways to bring new and rich experiences, which are rare, to our customers."
According to the statement, the initiative would bring great relief to Uber's partner-drivers who sometimes run out of data, whilst using the app and the challenges associated with not having data, when their request for an Uber service was eliminated.
According to the statement, the industry-first initiative was a manifestation of Vodafone's passion for innovation, which ran across its operations including customer experience and rewards.
The statement quoted Madam Jessica Poku, the Country Manager for Uber Ghana as saying: "We remain committed to driving down costs for our driver partners to help improve overall earnings, and our partnership with Vodafone will help make this happen.
"We are excited that this partnership would increase and improve access to transportation in the country, through our platform."