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MIE Events DMCC as part of MIE Groups, the Dubai-based global trade fair organizer and consultancy, the firm behind the successful CTW series across the Middle East and Africa and Rwanda’s Private Sector Federation (PSF), a Country’s Private sector umbrella dedicated to promoting and representing the interests of business community in Rwanda, signed a Memorandum of Understanding (MoU). Based on this MoU, both sides agreed on raising the profile of CTW events through joint promotion, and to spur bilateral trade between China and Africa. Commenting on the strategic agreement, David Wang, Chairman and Founder, MIE Groups, said: "We are extremely delighted to partner up with Rwanda’s Private Sector Federation and have them as our new local partner. The MoU is in line with China’s Belt and Road Initiative (BRI) seeking to explore possibilities of establishing mutual cooperation and partnership that will deepen trade and economic ties between China and Rwanda.”
MIE’s expansion in Africa in particular fits with DB Schenker’s Africa strategy as the German logistics group has recently joined Germany’s “Pan-African Mobility Alliance”, a masterplan to lift the transport infrastructure of the continent which boasts a total population of 1.3 billion people in 54 countries. Prime events launched and operated by MIE Group in the last six years are the successful China Trade Week (CTW) exhibition and conference series, along special trade fairs such as the African Technology Show. Relations between China and Rwanda are strong and will keep growing from strength to strength as both countries continue to expand economic and trade ties.Rwanda’s Private Sector Federation, a leading entity partnered with CTW for the first time in 2020 is yet another indicator of how strong the relationship between China and Rwanda is.
Relations between China and Rwanda are strong and will keep growing from strength to strength as both countries continue to expand economic and trade ties. Rwanda’s Private Sector Federation, a leading entity partnered with CTW for the first time in 2020 is yet another indicator of how strong the relationship between China and Rwanda is.
According to Stephen Ruzibiza, the Chief Executive officer of Rwanda’s Private Sector Federation, the new partnership will foster potential collaboration between Rwandan business community and their Chinese counterparts as well as strengthening existing trade and investment relationship.
“The search for solutions to global challenges also requires international collaboration, sharing knowledge and resources. We have to do it together and this MoU is an important step for us to collaboratively strategize on how best to promote partnerships between members of our business community,”
This year, MIE Groups will inaugurate their successful CTW event in Rwanda co-located with Africa Build Show (ABS) Africa’s premier B2B event for the global Construction Technology, Building Material and Equipment industry. It would connect local businesses and SMEs with the most innovative firms, manufacturers, ICT providers and stakeholders.
Zahoor Ahmed, Vice President, Strategy and Partnerships, MIE Groups, said: “We are excited for the collaboration with the Private Sector Federation in Rwanda, a perfect kick start to 2020. This partnership corroborates CTW expansion in Rwanda enabling MIE Group to expand its portfolio. It will contribute positively to the infrastructure and MICE development of Rwanda as we aim to work together towards achieving our goals.”
MIE Groups, which brings in 20 years of experience in consulting, investments and has portfolio of dozens of annual events in the Gulf Arab region, Africa, China, and currently expands its radius to Eurasia. The markets include: China, United Arab Emirates, Oman, Saudi Arabia, Morocco, Kenya, Ghana, Ethiopia, while in 2020, MIE added Azerbaijan and Rwanda as new markets.
