The President of the Chartered Institute of Marketing Ghana (CIMG), Dr Kasser Tee has called on Ghanaians to support Ghanaian businesses by patronising “Made in Ghana” goods.
Speaking on the theme: “Advertising Beyond Covid-19: Reintegrating Agencies, Brands and Consumers”, he said that the Covid-19 pandemic had changed the landscape of business in fundamental ways, globally.
Dr Tee noted that the virus had challenged companies to rewrite their forecasts, cut their budgets and alter their operational processes and procedures.
Speaking at the Annual General Meeting of the Advertising Association of Ghana, Dr Tee said that some key brands across the world had begun responding to the negative effects of the pandemic in a very positive manner with the aim of revamping their brands now and in the future.
He advised that the best way to overcome the obstacles that had arisen in this pandemic was not to adopt one particular strategy but to use different strategy combinations together.
He asked companies to use technologies that were available and leverage consumer and market research to stay ahead of the changes and remain relevant to their audience.
Present at the event were the President and Executive Council of the Advertising Association of Ghana (AAG), representatives of the Institute of Public Relations, Ghana and members of the Advertising Association of Ghana.