The training, which came off at the Osu Ebenezer Presbyterian Church was aimed at helping participants improve their operations, market their products, establish good customer relations as well as maximize sales.

Participants were made up of shop owners, soap and detergent makers, hairdressers, and bead makers among others.  They were taken through various skills such as good bookkeeping, use of social media, use of smartphones, customer service, customer experience, and financial management.

The staff of MTN Ghana encouraged participants to approach customers with a positive attitude, and good manners and avoid disagreements with them. They were also advised to ensure thorough checking of payments received from clients through Mobile Money platforms during transactions before their clients left their establishment to avoid fraud.

They were also taken through some of the social media platforms and were told not to downplay its relevance in promoting their businesses.

The 21-day of Y’ello Care campaign is a staff volunteerism programme in which employees across MTN’s operations across the world are encouraged to take time off to physically get involved in activities that would uplift the communities they operate in.

It helps to raise awareness about the issues affecting society and demonstrates the Company’s readiness to do something about them.

The Y’ello Care programme has been running for the past 16 years from the 1st to the 21st of June each year.

During its launch on 1st June, Madam Adowa Wiafe, the Chief Corporate Services and Sustainability Officer at MTN Ghana said the campaign would focus on the youth, women, and the differently abled.  It is expected to impact roughly about 3,000 people across the country.