Enterprise Life launched its Boafo Pa product, a savings product with an inbuilt cover targeted mainly at the informal sector, at Kejetia, in the Ashanti Region, with a float and the commissioning of a new outlet within the market.

Boafo Pa is a life Assurance product that is aimed at providing an innovative opportunity to build a stable savings and retirement account as well as life insurance and general insurance benefits. The policy is a savings product with an extension to cover other risks including Death Cover, Accidental Permanent Disability, Hospitalization, Asset all risk and investment (Savings and pension).

Speaking at the launch, General Manager for Distribution at Enterprise Life, Francis Akoto Yirenkyi, educated traders about the need to get themselves insured on the field of their businesses.  He said there was finally hope for the informal sector as they now have a policy they can fall on in times of need. He added that there is no need to go to any Enterprise Life outlet but they can just dial *714#100* and follow the prompts to get signed onto the product. He added that the Boafo Pa insurance policy will help traders get loans from any financial institution, adding that some traders find it difficult to get loans to open their businesses unlike government workers so the policy will provide great opportunities for traders to get loans at any time and help them pay it back without difficulties.

He concluded that Enterprise Life Boafo Pa has come to provide a lasting solution for every pocket even though it’s targeted at the informal sector and advised every business oriented person including government officials to take the advantage and transact business with Enterprise Life.

Brand Ambassador for Enterprise Life, Martin King Arthur also known in showbiz as Kofi Kinaata added his voice and urged all his fans to sign onto the product and save for a rainy day. Boafo Pa (Good Helper) as the name suggests has come in the nick of time to cushion all of us and it will be in our best interest to sign on.