The Betway Rewards Loyalty Programme, launched with the start of the new football season, allows players to earn points on every bet placed across sports and casino categories. The points, accumulated in real-time, are equal in value to the Ghana cedi and can be converted directly into cash.

Explaining the simplicity of the initiative, Betway noted that if a customer earns 50 points, this can immediately be withdrawn as GH?50 or used to place more bets without restrictions.

Unlike traditional loyalty schemes that delay redemptions, Betway said its new system gives bettors full control to cash out at any time, with funds transferred straight into their Betway wallet.

Kwabena Oppong-Nkrumah, Country Manager – Marketing at Betway, said the programme reflected the brand’s commitment to customer satisfaction. “Betway Rewards has no hidden terms, doesn’t make you wait and is easy to understand and use. It drastically improves the customers’ experience at Betway, meaning they have more chances to bet and more chances to walk away with more,” he explained.

Betway, part of Super Group, operates in more than 20 regulated jurisdictions worldwide and is listed on the New York Stock Exchange under the ticker SGHC. The company prides itself on delivering entertainment in a safe and responsible environment and is a member of industry bodies including the International Betting Integrity Association and the Betting and Gaming Council.

The launch of Betway Rewards marks another step by the betting giant to strengthen customer loyalty and set new benchmarks for innovation within Ghana’s gaming industry.