Guinness Smooth made a bold debut at Vintage Gala 2025, bringing its “Make It Yours” philosophy to life in a weekend that celebrated connection, creativity and fearless individuality.

From August 30 to 31, the gala was transformed into a vibrant showcase of fashion, music and culture, with Guinness Smooth at its centre. The event brought together friends and strangers alike, who bonded over daring styles, inventive performances and conversations that highlighted the power of self-expression.

The Guinness Village, a central feature of the gala, became a hub for bold expression, blending fashion, play and creativity. At the “Make It Yours” DIY station, guests reimagined classic Guinness merchandise into bespoke fashion pieces. Each creation reflected its maker’s individuality, yet together they captured the spirit of Guinness Smooth – bold, smooth, and unapologetically authentic.

The runway embodied that same ethos, offering an open platform for attendees to step out with confidence and showcase their “smooth moves.” From fearless outfits to expressive performances, the diversity of expression underscored the inclusive culture Guinness Smooth seeks to nurture.

“To celebrate this community and culture was a Guinness for everyone,” organisers said, pointing to the bold richness of Guinness FES and the easy, refined taste of Guinness Smooth as perfect companions to every moment.

Beyond fashion and style, the collaboration with Vintage Gala highlighted Guinness Smooth’s commitment to sustainability. The event’s focus on upcycling and conscious creativity reflected the brand’s drive for reinvention and responsible enjoyment. By backing initiatives that give materials new life, Guinness Smooth reinforced its role as both a cultural catalyst and a supporter of sustainable innovation.

The weekend reaffirmed Guinness Smooth’s mission to create spaces where culture, creativity and community converge. Its “Make It Yours” spirit encouraged individuals to own their style, their stories and their moments with confidence.