Great Wall Motor (GWM) put its entire SUV lineup through a demanding series of tests in Dubai, underscoring the automaker’s ambition to strengthen its global presence.

The off-road trial formed part of a three-day showcase where the company unveiled its flagship Tank 700 alongside other GWM models.

Journalists and industry analysts were taken through the X-Quarry located in Mleiha, Sharjah in the UAE, a rugged terrain designed to demonstrate the durability, power and handling of the brand’s latest SUVs.

The Tank 700, positioned as GWM’s premium off-roader, stood out with its high ground clearance, advanced suspension system and hybrid powertrain engineered for both urban and extreme environments.

Other models in the Tank and Haval range were also pushed through steep climbs, rock obstacles and sand tracks, highlighting the brand’s growing focus on performance and safety technology.

President of GWM International, Parker Shi, said the demonstration reflects the company’s readiness to compete in global markets where customer expectations are rapidly shifting.

According to him, GWM’s mix of innovation, hybrid technology and value positioning continues to set the brand apart.

“We are unique. We are different from others and that is quite important for us to face the competition in the market.GWM is really unique”, he said, adding that the company’s latest strategy aims to accelerate its expansion across the Middle East and Africa.

Executives including Chief Technology Officer Nicole Wu also presented insights into GWM’s new hybrid systems, improved battery efficiency and the company’s longer-term vision for intelligent mobility.

The Dubai tests signal GWM’s push to deepen its footprint in key markets, with the Tank 700 expected to play a significant role in its premium segment drive as competition intensifies globally.