Toyota Ghana has officially unveiled its new corporate identity, Toyota Tsusho Manufacturing Ghana Co. Limited (TTMG), and introduced new leadership at a ceremony held in Accra.

The event marks a significant transition for the company as it positions itself for expansion and deeper engagement within Ghana’s automotive industry. The rebranding signals a renewed strategic direction under new management.

Speaking at the launch on Thursday, February 12, the newly appointed Managing Director, Takeshi Watanabe, outlined the company’s vision under the new structure. He said TTMG will strengthen its operations to better serve the mobility needs of Ghanaians while maintaining high operational standards.

As part of efforts to enhance customer experience, he announced the rollout of “MyToyota Connected Services,” a digital platform aimed at improving vehicle ownership and after-sales engagement.

“We will also launch our digital solution Mytoyota Connected Services, to elevate your ownership experience with your Toyota.

“We are going to launch a series of brand new Toyota models in the country during this year, starting with our all-new RAV4 with a hybrid electric system. It will be the very first Toyota hybrid electric system to be launched in the country,” he said.

The introduction of hybrid technology marks a notable development in Ghana’s automotive market, as the company seeks to expand its product offerings and embrace evolving mobility solutions.