The ROBOX concept car represents iCAUR’s exploration of future mobility. Named from a combination of “ROBOT” and “BOX,” it adopts a future-classic design philosophy, combining proportions with forward-looking design elements. It introduces a design language that merges a streamlined OneBox silhouette with a high-clearance structure, balancing aerodynamic efficiency with off-road capability. Distinctive features such as split round and rectangular lighting, clean modular surfaces, and a reimagined cabin space create a clear technological identity

Alongside it, the right-hand-drive V27 reflects iCAUR’s ongoing global expansion. The left-hand-drive version of the V27, positioned as a new energy boxy vehicle with classic design, has gained strong market response in China and the Middle East. Its combination of distinctive styling and practical capability has contributed to its growing recognition among users in these markets.

Developed as a global model, the V27 meets five-star safety standards in China and Europe while adapting to right-hand-drive markets. Its introduction supports the brand’s expansion across Southeast Asia and Oceania, where diverse driving environments and user needs require localized solutions. The model reflects iCAUR’s ability to translate global standards into practical, market-relevant products.

Beyond its product lineup, iCAUR continues building a global user ecosystem. In partnership with China National Geographic, the brand is launching “The Grand Tour,” a global exploration program designed to connect users with diverse landscapes and cultural experiences.

At the same time, reflecting that each iCAUR is unique, the second season of the iCAUR Player Carnival invites users worldwide to participate in co-creation through vehicle customization projects, with selected works showcased at the SEMA Show. A range of customized versions of the V23 and V27 will also be displayed at the booth, highlighting the brand’s approach to personalization and user-driven design.

At the exhibition booth, the AIMOGA robot was featured as an interactive element, demonstrating iCAUR’s exploration of intelligent technologies. Through real-time interaction and scenario-based applications, it reflects the integration of mobility, AI, and user experience.

As iCAUR expands across more than 40 countries and regions, supported by a growing network of global partners, the Beijing Auto Show marks another step in the brand’s global development.